Lifeline Bookfest
We were presented with a layout and caption 'The worlds biggest 2nd hand book sale'. After deciding that transporting and photographing several hundred books was not a viable option, the task was to create a virtual pile of books in CGI. We created skins for individual books and then ran a simulation of books falling and piling in their natural state. We had to control the amount of books from toppling over, so ran multiple simulations and composited them into photoshop.
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![](https://cdn.myportfolio.com/65da487c728e9ec14e26fa6d6fe00528/37ff954d-9a55-49b6-9019-1a549fcfe4ee_rw_1920.jpg?h=f4cca5eb0c4db425015f49220bfb9363)
![](https://cdn.myportfolio.com/65da487c728e9ec14e26fa6d6fe00528/d28aa11e-fadc-4cdc-98fa-3d1664c951c8_rw_1920.jpg?h=0cd9feb68da310545cd36d6730da61c1)
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![](https://cdn.myportfolio.com/65da487c728e9ec14e26fa6d6fe00528/b587a3a4-7c09-4377-b937-1d929b84ba49_rw_1920.jpg?h=fb7660bf2ec6a86ddbf865fb67084787)
Agency – Clemenger
Art Director/Creative Director – Cristian Staal
CGI – Anthony Hearsey
Retouching – Justin Overell
Art Director/Creative Director – Cristian Staal
CGI – Anthony Hearsey
Retouching – Justin Overell