Lifeline Bookfest
We were presented with a layout and caption 'The worlds biggest 2nd hand book sale'. After deciding that transporting and photographing several hundred books was not a viable option, the task was to create a virtual pile of books in CGI. We created skins for individual books and then ran a simulation of books falling and piling in their natural state. We had to control the amount of books from toppling over, so ran multiple simulations and composited them into photoshop.
Agency – Clemenger
Art Director/Creative Director – Cristian Staal
CGI – Anthony Hearsey
Retouching – Justin Overell

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